A Review Of TVs Motor Company

A Review Of TVs Motor Company What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In order to distinguish marketing from other related professional services, S.H. Simmons, author and humorist, relates this anecdote. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service). Though it may feel counter-intuitive, marketing doesn’t begin with a great idea or a unique product. It begins with customers — those people who want or need your product and will actually buy it. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the c ontext of people’s perceptions. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Entrepreneurs need to be aware of many other contexts, such as social and economic trends or governmental regulations, which we’ll discuss another time. People don’t just â€Å"buy† a product. They â€Å"buy† the concept of what that product will do for them, or help them do for themselves. People who are overweight don’t join a franchise diet center to eat pre-packaged micro-meals. They â€Å"buy† the concept of a new, thin, happy and successful self. Without a plan, your entrepreneurial dream is really wishful thinking. While a marketing plan can be a map for success, remember that the map is not the territory. A strategy that ignores the customer isn’t an accurate reflection of the landscape. A good marketing pla n can help you focus your energy and resources. But a plan created in a vacuum, based solely on your perceptions, does not advance the agenda. That’s why market research, however simple or sophisticated, is important. Introduction TVS Group TVS Group is one of India’s oldest business groups. It is a giant conglomerate with presence in diverse fields like automotive component manufacturing, automotive dealerships and electronics. Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 2.2 billion. TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2006-2007, and is the flagship company of the USD 4 billion TVS Group. A bike for anyone TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (TVS Apache, TVS Star, TVS Flame) Variomatic Scooters (TVS Scooty Pep +, TVS Scooty Teenz) and Mopeds (TVS XL Super, TVS XL Heavy Duty) TVS Motor Company – Vision We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers.

Law issues Essay Example | Topics and Well Written Essays - 2500 words

Law issues - Essay Example Regardless of whether or not Alice’s estates pass under the rules of intestacy or as a testamentary disposition of property, Meg’s inheritance is also an issue as it appears that she died simultaneously with Alice and is survived by her son Phillip, who is presumably a minor and was a dependent of Meg’s. Thus the Inheritance (Provisions for Family and Dependents) Act 1975 may also affect the manner in which Alice’s property is divided, particularly as it relates to Meg’s inheritance. The Law, Legal Rules and Application of the Law to the Facts The formal requirements for making and/or rectifying a will are necessary for providing a method by which testators can dispose of their property as they wish in a way that either detects or prevents fraud.1 In this regard, Section 9 of the Wills Act 1837 provides that in order for a will to be valid it must be in writing, signed by the testator, and witnessed and attested to by at least two witnesses.2 It mus t also appear that upon signing the will, the testator intended to â€Å"give effect to the will† by his/her signature.3 On the facts of the case for discussion the signing and witnessing of the will do not appear to be an issue. Whether or not Alice intended to give effect to the will may arise since she made what appears to be changes to the contents of the will. However, the mere fact that the will was properly signed by Alice will suffice to satisfy the requirement that she intended by her signature to give effect to the will.4 The timing of the changes made to the will can be important for establishing the validity of those changes. For example, it was held in Re White that where changes were made subsequent to the making and execution of a will and were not re-signed, the testator’s previous signature cannot provide evidence that the testator intended to give effect to the revised will.5 Further guidance with respect to the effect of the changes made by Alice to the will is provided by the Wills Act 1837. Section 21 of the Wills Act 1837 provides that: No obliteration, interlineation, or other alteration made in any will after the execution thereof shall be valid or have any effect, except so far as the words or effect of the will before such alteration shall not be apparent, unless such alteration shall be executed in like manner as hereinbefore is required for the execution of the will...6 In other words, if a will is altered prior to its execution, the alteration will be deemed to be valid. However, where the alteration is made in the absence of attestation, it is presumed that the alteration was made after the execution of the will. However, this presumption can be rebutted by evidence such as sworn witness statements.7 Nevertheless, Section 21 of the Wills Act 1837 implies that when alterations are not apparent, it can be assumed that the alterations were made prior to the execution of the will. However, where the alterations and oblit erations are obvious, it is best that the testator execute the alterations in same manner as the will is executed. It was held in Re Shearn’s Goods that where the testator’s signature together with witnesses’ signatures appear in the margin or anywhere near the alterations, the alteration will be valid and admitted to probate.8 On the facts of the case

Individual Midterm essay exam- Great Britain Example | Topics and Well Written Essays - 500 words

Individual Midterm exam- Great Britain - Essay Example When one focuses on how Weiner discussed about multiculturalism in Great Britain, it gives interesting and insightful perspectives. In the chapter titled â€Å"Great Britain†, Weiner goes to the city of Slough, which is located near London in U. K. In association with BBC, Weiner conducts a happiness experiment in Slough by taking around fifty volunteers and making them part of an twelve weeks happiness regime. Apart from finding the results and interpreting it, Weiner makes certain key inputs regarding multiculturalism. At the outset, he brings out how multiculturalism has given both advantages and disadvantages to Slough and Great Britain as a whole. Great Britain is home to people from various ethnicities and that has given certain advantages particularly in the enrichment of cuisine, but has also led to certain socio-political issues. Slough, like much of Britain, is multicultural. On the one hand, this welcome news. The immigrants have spiced up bland British cuisine, as well as the bland British personality. On the other hand, this influx of immigrants has brought problems. Most notably, Islamic terrorists (Weiner 326-327). Although, Weiner’s latter perspective of how immigration has led to Islamic terrorism might be controversial, it cannot be totally overlooked. On the other hand, as mentioned above, influx of immigrants has accentuated the diversity of the country and has even contributed to a better understanding of cultures of other countries. That is, as immigrants from other countries are living in high numbers in many localities in Great Britain, including in Slough, it provides the native British people more opportunities to interact and socialize with them thereby understanding and appreciating other cultures more. Weiner even goes to the extent of stating that by being in Slough and experiencing